ARMA International Brand
Guidelines & Toolkit
Welcome to the official ARMA International Branding Guidelines and Toolkit page—a central hub designed to help vendors, partners, and advocates accurately represent our brand across the globe. Here, you'll find our up-to-date logo, color palette, fonts, and brand guidelines critical for maintaining the integrity and consistency of our brand identity in all forms of communication.
At ARMA International, we understand the power of a strong visual identity and its ability to connect with people, no matter where they are. That's why we have made our branding toolkit easily accessible—to ensure that every interaction with our brand is coherent, trustworthy, and reflective of our organizational values.
The ARMA International logo is a registered trademark of the Association of Records Managers and Administrators, Inc., and may not be used for any purpose that is not related directly to the official business of ARMA International. Any and all use of the ARMA International Brand by affiliates and others must be approved by ARMA International.
Logo
Color Palette
Font
What is the ARMA International Brand Kit?
The ARMA International Brand Kit is a comprehensive collection of our brand assets and guidelines. It includes our logos, color palette, typography, imagery, and instructions on how to use these elements correctly. The purpose of the Brand Kit is to ensure consistency and coherence across all ARMA International communications, promoting a strong and unified brand identity.
When is it suitable to use the new ARMA International logo?
The new ARMA International logo should be used in all official communications, marketing materials, digital platforms, and merchandise. It's designed to represent our brand across various mediums effectively. The ARMA International logo may be incorporated into the design of an affiliate logo, but under no circumstance may that incorporation result in any design change of the ARMA International logo. Use of the old logo should be phased out effective immediately.
What are the specific color codes for the ARMA International brand?
Our primary colors are:
ARMA Blue: HEX #0B3857, RGB (11, 56, 87)
ARMA Light Blue: HEX #1F9CF0, RGB (31, 156, 240)
ARMA Teal: HEX #419299, RGB (65, 146, 153).
ARMA Grey: HEX #6D6E71, RGB (109, 110, 113).
Secondary and accent colors, along with their specific applications, can be found detailed in the Brand Guidelines documentation.
Can I alter the logo or other brand elements for my project?
No alterations should be made to the logo or any brand elements without explicit permission. This includes changing colors, distorting proportions, or adding additional graphics. Always use the assets as they are provided in the Brand Kit.
Are there any dos and don'ts I should be aware of when using the Brand Kit?
Absolutely. Some key dos and don'ts include:
DO use the provided assets exactly as they are, respecting the color codes and typography.
DON'T alter, distort, or recolor any of the assets.
DO follow the branding guidelines to maintain brand integrity.
DON'T use any part of the logo or brand elements in a way that suggests endorsement or affiliation without permission.
Who should I contact if I have questions about the Brand Guidelines?
For any questions or clarifications regarding the Brand Guidelines, please reach out to us at ARMAService@arma.org. We're here to assist you in properly representing the ARMA International brand.
How often are the Brand Guidelines updated?
The Brand Guidelines are reviewed and updated as needed to ensure it remains effective and relevant. Major updates will be communicated to all stakeholders, and the latest version will always be accessible through the site. By adhering to these guidelines, you play a vital role in strengthening ARMA International's brand and its mission to advance the field of information management and governance.